Parent's Choice™ Advantage® Infant Formula with Iron

Parent's Choice Advantage Baby Formula


  • Milk-based infant formula with iron
  • Contains DHA and ARA, which may support brain and eye development
  • Calcium for strong bones
  • Nucleotides to help promote digestive health
  • Prebiotics to support your babies' immune system
  • Non-GMO*
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Our Baby Formula

Available exclusively at Walmart, Parent's Choice™ Advantage® 1 Infant Formula is clinically proven to be as well tolerated as the nationally advertised formula brand Similac® Advance® Stage 1.* Key Advantage® features include:

  • Complete Nutrition for Baby's 1st Year
  • Designed to be More Like Breast Milk
  • DHA, Lutein & Vitamin E

Parent's Choice™ Advantage® Infant Formula is a milk-based baby formula with iron that is a sole source of complete nutrition for your little one's first year. Our milk formula features a unique blend of nutrients to support growth and development, including prebiotics, which help support your baby's immune system. By choosing Parent's Choice™ Advantage® 1 Formula, you can also save you up to 50 percent or $600 a year versus Similac® Advance® Stage 1 with OptiGRO™.**

Compare to the Nutrition of Similac® Advance® Stage 1 with OptiGRO™

The cost of formula can be daunting, which is why Parent's Choice™ Formula at Walmart is a tremendous value. But price is an easy comparison. To learn more about the nutritional value, you need to read the labels. If you pick up a container of Parent's Choice™ Advantage® and do a side-by-side comparison with the label of Similac® Advance®, you will notice that our labels list the same ingredients at the same levels.

It's worth repeating: Based on a label comparison, Parent's Choice™ Advantage® 1 Infant Formula:

  • Feature comparable nutrition to Similac® Advance® Stage 1 with OptiGRO™
  • Costs of to 50 percent less than its national brand counterpart**
  • Helps formula-feeding families save up to $600 a year**
  • Meets the same FDA regulations

And like the national brand, Parent's Choice™ baby formula is designed to be more like the real thing. Be sure to ask your child's pediatrician about switching to Parent's Choice™ Formula.

Designed to be More Like Breast Milk

Parent's Choice™ Advantage® 1 Infant Formula offers complete nutrition and is designed to be more like breast milk. Our milk-based formula features a blend of nutrients found in breast milk that support brain and eye development:

  • DHA, an omega-3 fatty acid for mental and visual development
  • Lutein, an antioxidant found in the eye
  • Vitamin E for cellular development

Parent's Choice™ Advantage® 1 powder infant formula with iron features prebiotics for your infant's immune system and digestive health. Our Advantage® formula for babies also features the antioxidant Vitamins A, C, E, as well as Zinc for immune support.

FDA-Inspected Infant Formula Facility

Parent's Choice Infant Formulas are produced in factories located in Ohio and Vermont, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The factory is ISO certified and has been producing powder infant formulas for more than 30 years.

Our factory was the first infant formula manufacturing facility with Safe Quality Foods Institute (SQF 2000 Level 3) and International Organization for Standards (ISO-9001:2015) certifications. Our team continuously monitors the marketplace as well as changing consumer needs and tastes, not to mention new developments and advances in infant and toddler nutrition.

Similac® Advance® and OptiGRO™ are registered trademarks of Abbott Laboratories.

Parent's Choice® Infant Formula is neither made by nor affiliated with Abbott Laboratories.

*Studied before the addition of prebiotics.

**Comparison based on October 2017 price survey of Parent's Choice® Advantage® Infant Formula vs. Similac® Advance®. Actual prices may vary by store location and product.

Parent's Choice Non-GMO Infant Formulas

Parent's Choice has introduced Non-GMO infant formulas for customers who prefer non-GMO products. Parent's Choice Non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are available as store brands at your favorite stores.

A genetically modified organism (GMO) is a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. Genetic engineering involves methods different from traditional breeding techniques. A few state governments and many consumers support laws that mandate labels disclose when a food product contains genetically engineered ingredients.

We use the word "Non-GMO" as it is most broadly used in the United States. When we say Parent's Choice Formula is Non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

Although "GMO" means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because "GMO" is often used to describe products that are manufactured without intentionally added organisms.

We consider an infant formula to be "Non-GMO" if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.

We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate.

Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

For more information on the meaning of non-GMO, please visit

* As used in this website, Non-GMO means the ingredients were not genetically engineered.

Compare Nutritional Information†

Advantage Infant Formula
Parent's Choice™ Advantage®
Similac Advance Infant Formula
Similac® Advance® 1.45 LB
Nutrients/100 Cal.
Protein g 2.07 2.07  
Fat g 5.6 5.60  
Carbohydrate g 10.7 10.7  
Water g 133 141  
Linoleic Acid mg 860 1000  
Vitamin A IU 300 300  
Vitamin D IU 75 75  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 4.9 4.9  
Calcium mg 82 82  
Phosphorus mg 44 44  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 6 6  
Selenium mcg 2 2  
Sodium mg 25 25  
Potassium mg 110 110  
Chloride mg 68 68  

Parent's Choice™ Advantage® Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Advance®.

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

* Advantage® is a registered trademark of PBM Products, LLC. Similac® and Advance® are registered trademarks of Abbott Laboratories. Parent's Choice Advantage® Infant Formula is neither made by nor affiliated with Abbott Laboratories.