Milk Based Infant Formula for Your Baby’s First Year
Parent's Choice Premium Infant Formula is clinically proven to support growth and development.* Compare Parent's Choice Premium Infant Formula nutrition to Enfamil PREMIUM.**
It’s a Parent’s Choice
Every parent researches different baby formula brands and wants to find the best infant formula for their growing little one. However, there is no “best” formula on the market; all infant formulas sold in the United States must meet the nutritional requirements of the Infant Formula Act under regulation of the FDA.
So what does this mean? It means that Parent’s Choice Premium Infant Formula provides the same complete nutrition as the national brand Enfamil® PREMIUM® formula but costs up to half the price.***
This milk formula provides complete nutrition for your baby's first year of life. Premium features nutrients naturally present in mother’s milk, including the lipids DHA and ARA, which may support brain and eye development, and prebiotics, which support your baby’s immune system. Another nutrient, lutein, which is found in dark green leafy vegetables such as spinach, also helps support eye health.
Visit your local Walmart or buy baby formula online today and save. Since all babies have different nutritional needs, please be sure to consult with your doctor.
I love the price! And the fact that my babies love it and hope you offer baby formula samples online soon so I can show other mommas how great it is. Love you guys! Trusted customer since 2009.
Krystal R.
I whole-heartedly used store brand baby formula for my younger two children. I thought hard about it before jumping in. The overwhelming OK for me came from my dad. He explained that all infant formulas had to meet minimum standards. His company made one that was brand in the US years ago.
Nancy A.
How much can you save by switching to Parent's Choice?
Parents are saving as much as $600 a year on baby formula by switching to Parent's Choice. Try our Parent's Choice Savings Calculator to compare Parent's Choice infant formulas to national brands.
Price*
Makes Approx. (fl oz)
Cost per feeding (6 oz)
Parent's Choice Premium (23.2 oz)
Enfamil® Premium™ LIPIL® (23.4 oz)
Our Products
Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.