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Parent's Choice Complete® Comfort Infant Formula

Benefits

  • Compare to the Nutrition of Similac PRO-TOTAL COMFORT®*
  • Easy-to-Digest Proteins for Delicate Tummies
  • Non-GMO¥ (Ingredients not genetically engineered)
  • No Artificial Growth Hormones
  • 2'FL HMO§—A Prebiotic Commonly Found in Breast Milk
  • 2'-FL HMO for Immune Support
  • Gluten-Free Infant Formula
  • Certified Kosher by the Orthodox Union – (U)D
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A Gentle Formula with Easy-to-Digest Proteins for Delicate Tummies

Only at Walmart, Parent's Choice Complete® Comfort Infant Formula with Iron is specially formulated with easy-to-digest proteins for delicate tummies. You can compare Parent's Choice Complete Comfort to the nutrition of Similac PRO-TOTAL COMFORT®*. Like the advertised brand, our Complete Comfort infant formula offers complete nutrition and is:

  • Formulated with partially broken-down proteins to ease digestion.
  • Non-GMO and made with ingredients that have not been genetically engineered.
  • Is made without artificial growth hormones.

2'-FL HMO Prebiotic for Immune Support

Parent's Choice Complete Comfort is a nutritionally complete infant formula that contains human milk oligosaccharide (HMO), a prebiotic that helps establish beneficial bacteria for immune support.

  • HMOs are oligosaccharides*** commonly found in breast milk.
  • The most abundant HMO is known as 2' -fucosyllactose, or 2' -FL.

The oligosaccharide 2' -FL HMO is found naturally and abundant in most mothers' breast milk. We added 2' -FL HMO to Parent's Choice Complete Comfort baby formula so it can help nourish your baby's immune system to be more like the immune system of a breastfed baby.

Complete Infant Nutrition for Baby's First Year

Parent's Choice Complete Comfort is a milk-based baby formula with iron that offers complete nutrition for your baby's first year.

  • All infant formulas sold in the United States are required to meet the same FDA standards for safety and quality.
  • This means Parent's Choice and the big-name advertised brands are held to the same safety and quality standards.

Parent's Choice Infant Formulas are produced in FDA-inspected facilities in Vermont and Ohio, USA. Dairy ingredients are sourced from the United States, Europe, Canada and New Zealand.

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Save Money with Parent's Choice

Savvy moms know that Walmart's Parent's Choice brand of infant formula makes sense: our formulas recommended by pediatricians, offer complete nutrition and save you money. When it comes to choosing baby formula, buying a Parent's Choice is a smart decision.

Parent's Choice infant formulas can help families save more than 50% compared to national brands—that's an average of $75 a month and more than $900 a year***.

Brain & Eye, Immunity

Parent's Choice Complete Comfort infant formula features a blend of nutrients found naturally in breast milk for brain and eye development: DHA, Lutein and Vitamin E.

  • DHA is an omega-3 fatty acid that supports mental and visual development.
  • Lutein is a naturally occurring carotenoid and antioxidant that is concentrated in the eye.
  • Vitamin E is a nutrient that plays a role in healthy cellular development.

Our Complete Comfort formula also contains antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc for immune support.

Clinically Studied, Safe Infant Formula

Parent's Choice infant formulas are clinically proven to support growth and development****. One clinical study by University of Virginia researchers found that switching from Parent's Choice formula to an advertised brand is safe and well tolerated by infants*****.

Our formulas are manufactured in FDA-inspected facilities that have been producing powder infant formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.

When you choose Complete Comfort or any store brand formula, you're choosing to feed your baby formula that is backed by nutrition science and clinical study. We meet the same FDA standards—and save you money on infant feeding.

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Compare Nutritional Information

Parent's Choice Complete® Comfort Non-GMO Infant Formula
Parent's Choice™ Complete Comfort
Similac PRO-TOTAL Comfort Formula
Similac PRO-TOTAL Comfort®*
Nutrients/100 Cal.
Protein g 2.32 2.32  
Fat g 5.4 5.4  
Carbohydrate g 11 11  
Water g 134 141  
Linoleic Acid mg 1000 1000  
Vitamins:
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 24 24  
Minerals:
Calcium mg 105 105  
Phosphorus mg 70 70  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 15 15  
Selenium mcg 2 2  
Sodium mg 46 46  
Potassium mg 121 121  
Chloride mg 68 68  

¥Ingredients not genetically engineered.

*Similac PRO-TOTAL COMFORT® is a trademark of Abbott Laboratories. Parent's Choice Complete® COMFORT Non-GMO Infant Formula is NOT made by or affiliated with Abbott Laboratories.

‡No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

§Not from human milk.

*** Calculations based on June 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to Parent's Choice infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.

****Studied before the addition of prebiotics.

*****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.